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How to Hire the Top Google Ads Expert for Growth

How to Hire the Top Google Ads Expert for Growth

How to Hire the Top Google Ads Expert for Growth

If you’re investing in paid advertising, you need more than just ad spend — you need the right strategy and expert execution. That’s why businesses today search for the top Google Ads expert who can drive real ROI, not just traffic.

Hiring a certified and experienced Google Ads professional means getting tailored campaigns, intelligent bidding strategies, and ongoing optimization. In this blog, we’ll help you understand how a top Google Ads expert works, what makes them stand out, and why partnering with one can be the smartest decision for your business.


What Does a Top Google Ads Expert Do?

A top-tier Google Ads expert is more than just a campaign manager — they are a strategist, data analyst, copywriter, and digital marketer rolled into one.

Here’s what a true professional brings to your campaigns:

  • Keyword Research & Intent Mapping
    Using advanced tools to uncover buyer-intent keywords aligned with your goals.

  • High-Quality Ad Creation
    Writing ad headlines and descriptions that increase CTR and Quality Score.

  • Smart Audience Targeting
    Leveraging demographics, devices, behavior, and location data to reach ideal buyers.

  • Landing Page Optimization
    Ensuring your ad clicks lead to pages that convert — fast-loading, persuasive, and mobile-optimized.

  • Budget & Bid Strategy
    Choosing the right bidding model (manual CPC, Target CPA, ROAS) to get the most value.

  • Conversion Tracking Setup
    Installing Google Analytics 4 (GA4), GTM, and other tools to measure what matters.

  • Performance Monitoring & Scaling
    Adjusting campaigns weekly or even daily based on performance data.


Semantic Relevance: Why It Matters in Google Ads

When we talk about semantic SEO and semantic targeting in PPC, we’re talking about intent, context, and topic alignment.

A top Google Ads expert knows:

  • Not all keywords with high volume are worth bidding on

  • Understanding searcher intent (informational vs transactional) is critical

  • Grouping keywords by themes (ad groups) improves Quality Score

  • Using LSI (Latent Semantic Indexing) helps design ads and landing pages that match intent

For example, the phrase “best CRM software for startups” might relate to the same intent as “affordable CRM for small businesses.” A skilled expert targets both.


EEAT Principles: What Makes a True PPC Authority

As a Google Ads expert myself, I practice E-E-A-T in every campaign I run:

Experience

Over 7 years running multi-industry ad campaigns — from eCommerce to SaaS and local services.

Expertise

Google Ads certified in Search, Display, and Video. Mastery in Smart Bidding, GA4, Looker Studio, and A/B testing.

Authoritativeness

My strategies have been published in PPC case studies, and I’ve managed over ₹5 crore in ad spend.

Trustworthiness

Every click, impression, and conversion is tracked transparently. Clients receive weekly reports, access to dashboards, and complete ownership of assets.


Traits of the Top Google Ads Professionals

When evaluating an expert, don’t just look at certifications. Look for:

  • ✅ Proven results in your industry

  • ✅ Knowledge of customer journey + full-funnel strategy

  • ✅ Familiarity with conversion tracking, Google Tag Manager, GA4

  • ✅ Customized campaign setups — not one-size-fits-all packages

  • ✅ Attention to ad relevance, landing page UX, and CRO

  • ✅ Ethical practices (no click fraud or misleading ads)


Benefits of Hiring a Top Google Ads Expert

  1. Faster Results Than SEO
    While SEO takes time, paid ads can deliver qualified leads in days.

  2. Lower Cost Per Lead (CPL)
    An expert can slash wasted ad spend by refining targeting and ad copy.

  3. Higher Conversion Rates
    Aligning landing pages and ad intent boosts conversions dramatically.

  4. Full Funnel Strategy
    Ads aren’t just for the top of the funnel — remarketing and branded search help seal the deal.

  5. Scalable Growth
    Once a campaign is profitable, scaling becomes simple with more budget and data.


Real Campaign Example: eCommerce Growth in 60 Days

A client selling fashion accessories online approached us after wasting ₹90,000 on poorly structured Google campaigns.

Here’s what we did:

  • Identified top-selling SKUs

  • Created Shopping + Search campaigns

  • Used SKAGs (Single Keyword Ad Groups)

  • A/B tested landing page CTAs

  • Set up enhanced eCommerce tracking with GA4

Results:

  • ROAS increased from 1.3x to 4.1x

  • CPC dropped by 42%

  • Conversion rate improved from 1.8% to 4.9%

  • Monthly revenue doubled in 60 days


Top Google Ads Expert vs. Freelancer/Agency

Feature Top Expert Freelancer/Agency
Custom Strategy ✅ Yes ❌ Often templated
Direct Communication ✅ Yes ❌ Usually account manager
Transparent Reporting ✅ Real-time dashboards ❌ Monthly summaries
Ongoing Optimization ✅ Daily/weekly ❌ Often static
Full Ownership of Assets ✅ Yes ❌ Sometimes restricted

How to Choose the Right Google Ads Expert

Ask these questions:

  • Are you Google-certified?

  • Can I see past campaign results?

  • Do you offer ongoing optimization or one-time setup?

  • Will I get real-time access to campaign performance?

  • How do you align ads with landing page design and conversion goals?

A top expert will answer these clearly and confidently.


Why Akash Tech Group Is Your Trusted Google Ads Partner

At Akash Tech Group, we don’t offer just ad management — we offer strategic, performance-driven growth.

We specialize in:

  • Search, Display, Shopping & YouTube Ads

  • Campaign setup + daily optimization

  • Custom landing pages for high conversion

  • Full GA4 & GTM tracking implementation

  • Dedicated support and performance reports

Whether you’re running a local business, online store, or SaaS platform — we tailor campaigns to YOUR unique needs.


Final Thoughts

Hiring a top Google Ads expert is not an expense — it’s a growth investment. When you have the right strategy, platform knowledge, and tracking setup, paid ads can become the most profitable channel in your marketing mix.

Don’t settle for “just okay.” Choose a specialist who brings experience, semantic strategy, and ethical performance to every click.


📞 Ready to Grow? Let’s Talk!
📧 Email: contact@akashtechgroup.com
🌐 Website: https://akashtechgroup.com

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