PPC, or pay-per-click, is an abbreviation. It's a digital marketing strategy that buys website traffic for you. Each time one of your ads is clicked on by a user, you, the advertiser, are charged a tiny fee. PPC advertising on search engines is the most used type. PPC ad models are now available on many additional sites, including social media behemoth Facebook. Your business can be advertised online, on websites, and on social media channels. PPC advertisements may include text, pictures, or video.